From campaign promises to public accountability.
Manifesto Tracker turns Malaysian election manifestos into a live public record: every pledge, who owns it, the evidence behind it and what happened next.
The prototype is live. Its pledges are samples until editorial verification begins.
Sample Member of Parliament
P.000 Sample constituency
Build three community clinics in the constituency
- Promised in the manifestoNov 2022
Source: manifesto, page 14
- Construction startedMar 2024
Evidence: state health department notice
- All three clinics openAug 2025
Reviewed by the editorial team
Manifestos are public, but fragmented and stagnant.
Citizens face an information problem that weakens informed voting and accountability.
- Hard to find
- There is no single, easy view of an elected official’s promises and delivery record.
- Scattered evidence
- Manifestos, ministry updates, legislative records and news live in different places.
- Hard to compare
- Citizens struggle to tell claimed progress apart from independently substantiated results.
This work supports SDG 16 (peace, justice and strong institutions), in particular transparent institutions (16.6) and public access to information (16.10).
A live record of political commitments
One searchable, evidence-backed view of what was promised, who owns it and what happened next.
- Discover
- Search a promise, politician, party or coalition.
- Follow
- See milestones, deadlines and who is responsible.
- Verify
- Read the sources, review the history and tell claims apart from evidence.
Every record says where it came from. Editorial records are curated with sources; self-reported updates come from politicians and are labelled as unverified.
The next election cycle rewards readiness
There is a window to set a verified baseline before new promises dominate the conversation.
Election urgency
Malaysia’s next general election is due within the current parliamentary term. The historical benchmark has to exist before campaigning intensifies.
Digital readiness
98.3% of individuals used the internet in 2025, so a mobile-first civic product can reach almost everyone.
Affordable processing
Document extraction, tagging and alerts are now practical to build with AI-assisted workflows, with editorial review on every record.
Sources: DOSM, ICT Use and Access by Individuals and Households Survey 2025; Parliament of Malaysia timeline. The AI benefit is a product thesis.
Structured, transparent, one source of truth
Alternatives inform citizens. Manifesto Tracker structures the promises, their owners and the evidence over time.
| Alternative | Where it falls short | What Manifesto Tracker does |
|---|---|---|
| News and search | Falls short: Coverage is fragmented across articles | Pledge-level records with sources |
| Election scorecards | Falls short: Periodic and often one-off reports | Continuous updates across terms |
| Civic open-data platforms | Falls short: Strong public data, but not always centred on pledges | A workflow from promise to milestone |
| Politicians’ own channels | Falls short: Direct updates, but self-reported | Claims shown alongside independent review |
Free public access. Paid convenience and workflow.
Launch pricing, to be validated in beta interviews. The public record stays free for everyone.
For citizens
Citizen Free
RM0
Search, profiles and evidence, supported by ads.
Citizen Plus
RM6a month
Ad-free, with watchlists and alerts.
For politicians and parties
Politician Verified
RM99a month
Claimed profile, update submissions and analytics.
Party or coalition
RM399a month
Multi-member workspace with admin controls.
Trust rule. Subscribers can submit updates but can never buy a “completed” status. Advertising is never politically targeted.
A national market, won one constituency at a time
Annual revenue at our launch prices. The squares are drawn to scale by area.
- TAMRM48.9MRM48.9M
- Total addressable market21,000,000 citizen accounts × 3% on Plus × RM72 a year, plus 3,000 paid politicians × RM1,188 a year.
- SAMRM8.26MRM8.26M
- Serviceable market3,000,000 citizen accounts × 3% on Plus × RM72 a year, plus 1,500 paid politicians × RM1,188 a year.
- SOMRM200.8KRM200.8K
- Obtainable by Dec 202850,000 citizen accounts × 2% on Plus × RM72 a year, plus 100 paid politicians × RM1,188 a year, plus RM10,000 of advertising.
These are economic scenarios from the financial model, not measured market demand.
Win one constituency, then earn the distribution
Start with concentrated proof that the record is useful, then let it travel.
- 1
Seed supply
Recruit 10 politicians across political affiliations and verify 30 to 50 pledges.
- 2
Increase demand
Universities, student organisations, civic groups and hyperlocal content creators.
- 3
Grow loops
Shareable pledge cards, news citations, reminders and coalition comparisons.
- 4
Monetise later
Convert engaged citizens to Plus, and verified politician teams to workspaces.
We track our own pledges the same way
Milestones first, revenue second. Our 24-month plan, shown with the tracker’s own status labels. Targets come from the financial model.
Achievement depends on recruitment, verification speed and conversion. Each status changes only when there is evidence.
- AchievedNov 2026
Working prototype
- Web app live with search, profiles, milestones and upvotes
- Politician sign-up and editorial review flows
- PledgedJan–Mar 2027
Validate
- 20 user interviews
- 30 sourced pledges
- 10 citizen and 10 politician beta users
- PledgedApr–Jun 2027
Public beta
- Bilingual beta
- Review workflow
- 1,000 citizen accounts
- PledgedJul–Dec 2027
Establish use
- 10,000 citizen accounts
- 50 politician workspaces, 25 of them paid
- Retention proof
- PledgedJan–Jun 2028
Commercialise
- 25,000 citizen accounts
- 75 paid politicians
- Legal readiness
- PledgedJul–Dec 2028
Expand
- 50,000 citizen accounts
- 100 paid politicians and 1,000 Plus subscribers
- RM200,800 annualised revenue
The plan in numbers
From our final financial model, base case, Jan 2027 to Dec 2028. Paid plans start in Jul 2027. Amounts in ringgit.
- Pre-seed raise
- RM150,000RM150,000
- Funded runway, to Dec 2027
- 12 months12 months
- EBITDA turns positive, month 23
- Nov 2028Nov 2028
- Annualised revenue, Dec 2028
- RM200,800RM200,800
Monthly revenue against cash operating costs
Revenue meets costs in Nov 2028, when EBITDA turns positive. Ringgit per month.
- Revenue
- Cash operating costs
- EBITDA turns positive
Show the monthly figures
| Month | Revenue | Cash costs | EBITDA | Cash balance |
|---|---|---|---|---|
| Jan 2027 | RM0 | RM14,152 | −RM14,152 | RM135,848 |
| Feb 2027 | RM0 | RM12,072 | −RM12,072 | RM123,776 |
| Mar 2027 | RM0 | RM12,072 | −RM12,072 | RM111,704 |
| Apr 2027 | RM0 | RM14,896 | −RM14,896 | RM96,808 |
| May 2027 | RM0 | RM12,896 | −RM12,896 | RM83,912 |
| Jun 2027 | RM0 | RM13,396 | −RM13,396 | RM70,516 |
| Jul 2027 | RM348 | RM13,035 | −RM12,687 | RM57,829 |
| Aug 2027 | RM984 | RM13,102 | −RM12,118 | RM45,711 |
| Sep 2027 | RM1,610 | RM13,160 | −RM11,550 | RM34,161 |
| Oct 2027 | RM2,235 | RM13,218 | −RM10,983 | RM23,178 |
| Nov 2027 | RM2,811 | RM13,273 | −RM10,462 | RM12,716 |
| Dec 2027 | RM3,387 | RM13,828 | −RM10,441 | RM2,275 |
| Jan 2028 | RM4,409 | RM13,608 | −RM9,199 | −RM7,112 |
| Feb 2028 | RM5,592 | RM13,621 | −RM8,029 | −RM15,182 |
| Mar 2028 | RM6,775 | RM13,721 | −RM6,946 | −RM22,170 |
| Apr 2028 | RM7,909 | RM13,820 | −RM5,911 | −RM28,123 |
| May 2028 | RM9,092 | RM13,920 | −RM4,829 | −RM32,993 |
| Jun 2028 | RM10,275 | RM14,571 | −RM4,296 | −RM37,331 |
| Jul 2028 | RM11,323 | RM14,130 | −RM2,807 | −RM40,194 |
| Aug 2028 | RM12,290 | RM14,251 | −RM1,961 | −RM42,225 |
| Sep 2028 | RM13,306 | RM14,374 | −RM1,068 | −RM43,362 |
| Oct 2028 | RM14,319 | RM14,496 | −RM178 | −RM43,609 |
| Nov 2028 | RM15,285 | RM14,777 | RM668 | −RM43,171 |
| Dec 2028 | RM16,252 | RM15,519 | RM964 | −RM42,508 |
| Measure | 2027 | 2028 |
|---|---|---|
| Revenue | RM11,375 | RM126,825 |
| Citizen Plus | RM3,900 | RM39,600 |
| Politician plans | RM7,475 | RM81,725 |
| Advertising | RM0 | RM5,500 |
| Cash operating costs | RM159,099 | RM170,418 |
| EBITDA | −RM147,725 | −RM43,593 |
| Gross margin | 32.8% | 83.2% |
| Cash at year end, before extra funding | RM2,275 | −RM42,508 |
| Citizen accounts | 10,000 | 50,000 |
| Citizen Plus subscribers | 200 | 1,000 |
| Paid politician accounts | 25 | 100 |
| Annualised revenue in December | RM44,100 | RM200,800 |
What the raise covers, and what comes after
RM150,000 carries the plan to Dec 2027, ending year 1 with RM2,275 in cash, just under our RM9,000 reserve. Losses keep narrowing through 2028 until EBITDA turns positive in Nov 2028, so the model shows a further RM52,609 is needed during 2028 to hold the reserve.
Founding team
A graduate and a final-year student, building the product and the editorial process together.
Umul Ilham Edwin
Oversees people and strategy
- Education
- Bachelor’s in Maritime and Logistics (Hons)
- Interests
- Logistics, maritime, technology and policy
Khairul Anam
Oversees tech operations
- Education
- Bachelor’s in Computer Science (Software Engineering)
- Interests
- Technology, economics and politics
Raising RM150,000RM150,000
A pre-seed round to validate trust, usage and paid political workspaces. In the base case it funds 12 months, to Dec 2027.
Planned by Dec 2027
- citizen accounts
- 10,00010,000
- Citizen Plus subscribers
- 200200
- politician workspaces, 25 paid
- 5050
- subscription ARR
- RM44,100RM44,100
Capital released against gates
- 130 verified pledges
- 2Beta usage
- 350 politician workspaces
- 4Retention and conversion